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Brand News: Hearts On Fire and Girls Inc. Create Capsule Collection March 12, 2019 (0 comments)
Boston, MA—Hearts On Fire has launched the Hearts On Fire & Girls Inc. collection. The brand partnered with a team from Girls Inc. to conceptualize, design, and develop a new collection of jewelry. A portion of the proceeds will go back to Girls Inc. to continue its mission of building strong, smart, and bold girls through mentoring and research-based programming. Left: The four team members from Girls Inc. assess the finished product.
Girls from Girls Inc.’s Lynn, MA affiliate worked together with Hearts On Fire to design the new capsule collection, collaborating every step of the way from initial concept to generating CAD (computer animated design) models of the designs, 3D printing the molds, and creating the finished jewelry. Additionally, the girls were exposed to marketing and sales techniques that will help sell the collection this spring.
Above: Ilaria Lanzoni, center, HOF designer, with the Girls Inc. team building an inspiration board. Below, learning CAD.
“Like every real diamond, every young woman has an inner beauty, sparkle, and energy that is both unmistakable and impossible to imitate. Girls Inc. nurtures this inner light, allowing it to take form and truly shine to its greatest potential,” said Stephanie Evans Greene, vice president of marketing for Hearts On Fire. “We’re thrilled to continue our work with Girls Inc. in this latest initiative and we’re looking forward to showing off the girls’ hard work with this collection.”
Hearts On Fire aligned with Girls Inc. one year ago and has dedicated marketing, financial, and volunteer support to the organization.
To view the creation of the jewelry collection, watch the video here or click on the image below:
The Hearts On Fire X Girls Inc. collection is centered around its existing Lorelei floral design, and includes a station necklace, bracelet, button earrings, and a diamond and ruby flip ring. Retail prices start at $1600 for the bracelet, to $17,500 for the necklace. The collection is available on heartsonfire.com now and will be available to purchase through authorized Hearts On Fire retail partners soon.
Station necklace, bracelet, and earrings, above; flip ring below. All in 18k white gold.
