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Brand News: Le Vian Celebrates 20 Years Of Chocolate Diamonds; Hublot Mourns Passing Of Kobe Bryant January 28, 2020 (0 comments)
Le Vian Celebrates 20 Years Of Chocolate Diamonds At Centurion
Phoenix, AZ—Le Vian will kick off a special sales program to celebrate 20 years of its Chocolate Diamonds collection at Centurion. The Mothers’ Day Jubilee program is created specifically for independent jewelers, and is limited to the first 40 who sign up before February 15. The program includes a digital marketing program and a high-end canvas cosmetics pouch as a gift-with-purchase, as well as a counter card featuring the Jubilee collection.
The digital element includes a GPS store locater interactive map embedded in full-screen interstitial ads. The ads offer a click-to-call or map feature targeting affluent jewelry purchasers in the jeweler’s market, and also feature the gift-with-purchase and have a call-to-action to call the jeweler, visit the store website, or get directions, all with in the ad. Metrics provided to the retailer include “click to visit” rate, average click-through rate, total visits to points of interest (i.e. the store), average visit time spent, and phone calls to store.
Order minimum for the program is $20,000 and must include the three items in the Jubliee Collection, 10 top-selling chocolate diamond items, a selection of new offerings, and a minimum inventory of $35,000 per store with fast-seller replenishment.
Contact your Le Vian representative for more information, or visit Le Vian in Salon 504 (Grand Canyon Ballroom) at Centurion.
Hublot Mourns Passing Of Kobe Bryant, Brand Ambassador
Geneva, Switzerland—The tragic death of NBA legend Kobe Bryant stunned the world, not just sports fans. Bryant, 41, was one of nine people killed in a helicopter crash on Sunday. His 13-year-old daughter Gianna “GiGi” Bryant was killed as well, along with other prominent members of the California sports community.
Since 2013, Bryant served as a brand ambassador for the LVMH-owned watch brand Hublot. The company tweeted out this statement Monday: “Words cannot express our sadness at the passing of Kobe Bryant, his daughter and the other victims in yesterday’s tragedy,” Hublot said in a tweet.
“May he and all those involved Rest in Peace. Our thoughts are with the families and friends of all of those affected.”
Kobe Bryant celebrating a Hublot timepiece launch in 2016.
Tiffany Re-Emphasizes Its Role In Sustainability Leadership
New York, NY—Tiffany has been at the forefront of ethical and responsible sourcing for diamonds and gold. The brand, which has released various videos and statements about their stance, is aiming to reassert itself as a leader in sustainable diamond sourcing as it is embraced into the LVMH fold, Luxury Dailyreports. Read more here (subscription required).