Articles and News
Brand News: Oscar Heyman Supports Cancer Research; Forevermark Fall Promise Campaign Kicks Off; More October 08, 2014 (0 comments)
Oscar Heyman Supports Breast Cancer Awareness
New York, NY—As part of the celebration of October as National Breast Cancer Awareness month, Oscar Heyman will donate a percentage of proceeds from the sale of any pink sapphire jewelry to the American Cancer Society during the month of October. The jeweler is targeting 4% of wholesale, says Tom Heyman. For information, click here.
Left: Pink sapphire and diamond earrings feature oval pink sapphires (4.66 ctw) accented with 12 oval diamonds (2.51 ctw) set in platinum; suggested retail, $42,000. Pink sapphire and diamond bracelet has nine cushion cut pink sapphires (37.78 ctw), 29 round fancy yellow diamonds (3.67 ctw), 27 round diamonds (1.74 ctw), 15 pear shape diamonds (2.75 ctw), and 18 marquise diamonds (3.16 ctw), set in gold and platinum. Suggested retail, $450,000. Pink sapphire and diamond ring has a 5.06-ct. cushion cut no heat pink sapphire accented with two shield-cut diamonds (1.16 ctw) in platinum and gold, suggested retail,$84,000.
Forevermark Fall Ad Campaign Bows This Week; Ready For Jeweler Tagging
New York, NY--Forevermark will be launching its new "Promise " creative campaign this week.
Central to the campaign is the “Promise” film, which tells the full, romantic story of a young couple in love, and the promises that they make to one another. World-renowned dancer and choreographer, Benjamin Millepied, best known for his work in the movie Black Swan, directed and choreographed the sixty-second film. Music was composed by CORD.
The extended 60-second film can be seen here. 15- and 30-second versions of the film will be featured in Forevermark 's digital ads that launched October 8, and in television spots beginning in November. The new TV commercial will run on national broadcast and cable television networks such as ABC, NBC, CBS, ESPN, History, Discovery, TLC, TNT, TBS, HGTV, E! and Food Network. Programming includes a wide range of top-rated shows watched by the brand's affluent married and bridal targets, such as The Voice, Dancing with the Stars, The Big Bang Theory, The Good Wife, Modern Family, NCIS, The Blacklist, How to Get Away with Murder, Say Yes to the Dress, and college football. The TV campaign bows November 10.
The campaign overall includes not only the new TV commercial, but also print ads featuring four couples with four promises, plus digital executions and, of course, social media. The creative will also be available for tagging by authorized Forevermark jewelers in their local markets.
The advertising will showcase the Forevermark diamond in classic, diamond-centric designs, such as a round, four-prong solitaire ring, three-stone round ring, round ear studs, eternity band, line bracelets, and the Center of My Universe™ round pendant and round ring. The campaign aims to inspire people to renew their belief in life’s most meaningful promises and celebrate those promises with a Forevermark diamond. All national advertising will drive viewers to find their own Forevermark diamond in their perfect design at the new Forevermark.com, also launching this month.
Simon G. Debuts New Website And "Reclaim” Ad Campaign
Los Angeles, CA—Simon G. Jewelry has launched its new website combining state-of-the art technology, sleek design, and new look featuring the brand's recently launched "Reclaim" creative campaign.
Among the first in the jewelry industry to use a powerful cloud-based IBM technology platform that combines infrastructure, software and audience engagement, Simon G. will receive rich analytics from the new site, allowing it to evolve with market conditions and provide advanced personalization. The new Simon G. site will seamlessly guide customers through a luxurious digital experience from research to final purchase at a Simon G. authorized retailer.
"Shopping for fine jewelry, particularly an engagement ring, is one of the more personal retail purchases one may ever make," said Aimee Munsell, director of marketing, IBM ExperienceOne. "By leveraging cloud-based IBM ExperienceOne solutions, Simon G. can provide its customers with a highly customized and personalized experience that will enhance the buying process and instill great confidence in their purchase now and in the future."
Visitors to the new site will enjoy features such as:
- Advanced retailer location services: Uses geo-targeting to find the Simon G. retailer closest to the user and displays retailer information on every page as the user browses the site for ease of purchase.
- Responsive design framework: Customers can experience the best of Simon G. on any device, from desktop to tablet to mobile.
- Smart filter: Allows customers to more easily find their perfect piece of Simon G. jewelry. The smart filter browses Simon G.' s extensive inventory of thousands of designs to suggest pieces based on users' preferences.
- Customization options: Product images display custom variations of pieces, highlighting Simon G.' s custom design capabilities and telling the story behind each custom piece.
- Social sharing: Site visitors will be able to easily share their favorite jewelry pieces via Facebook, Twitter, Pinterest and email on each page.
- Online Concierge Desk: Consumers can communicate live with a Simon G. representative on the new website for immediate response and customer support.
"We are excited to unveil our beautiful new site, and provide our customers with the best Simon G. digital experience possible," said Zaven Ghanimian, CEO of Simon G. Jewelry. "The timing could not be more perfect with the launch of our 'Reclaim' advertising campaign, which is featured throughout the site, and can be seen in the September issues of many of your favorite fashion magazines."
Simon G.'s new "Reclaim" campaign imagery, seen throughout the new website design, invites couples to reclaim their love for one another with intimate moments and simple acts of kindness. The new campaign communicates a warm, nostalgic message that inspires all to reclaim the moments that catch us off guard, and just how simple and meaningful they can be. New print ads, billboards, online advertising and more also soon will be rolled out with "Reclaim" imagery.
Visit www.simongjewelry.com to preview the new website and "Reclaim" advertising campaign.
Judith Ripka Shutters Stores In Brand Realignment
New York, NY—Judith Ripka, one of the first jewelry designers to open branded stores, will be closing most of those outlets as its new owners, Xcel Brands, seek to redefine the Ripka product mix.
According to reports, one Manhattan and one Long Island, NY retail location will remain open, but the rest of the Ripka boutiques around the country will close. The company, now owned by Xcel Brands, is focusing on expanding the breadth of product line—including handbags and shoes—rather than expanding retail locations.
Xcel, which bought the brand earlier this year, also is planning a return of Ripka to luxury department store distribution in Bloomingdales and Neiman Marcus. Xcel also owns the Liz Claiborne and Isaac Mizrahi fashion brands.