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Brand News: PeJay Creations Partners With MY STORY; Stuller Releases New Findings Catalog July 26, 2017 (0 comments)


Pe-Jay Creations Partners With “My Story” Birthstone Line

New York, NY—Mitchell Feuer of PeJay Creations and Jackie Cohen from Timeless Fine Jewelry have partnered to create a new company, MY STORY FINE JEWELRY.

Cohen, a single mother, was inspired to create the MY STORY line after adopting her daughter, Julia. But as both her line and Timeless’s business evolved, Cohen wanted more freedom and flexibility to spend time with her daughter. She needed a partner to help run the business side of MY STORY.

“I wanted to continue to create, design, and share stories with the amazing people I have met over the past year and a half of growing MY STORY, but knew I couldn’t do it on my own.  I needed someone to run the ins and outs of the everyday business and I could handle the creative. Mitchell Feuer at PeJay Creations was the perfect fit!” she said.

Jackie Cohen with her daughter, Julia.

PeJay Creations, a second-generation family-owned and operated company, had the family culture Cohen wanted, and similarly aligned values of high quality production and, most of all, attention to detail.

“Jackie will have the flexibility to be a stay-at-home, full-time working mom, without having the worries of inventory, production, shipping, and accounts payable and receivables,” said Feuer. “PeJay Creations has the infrastructure to continue to grow the MY STORY brand, while expanding her reach with PeJay’s larger customer base.” 

The Julie ring in amethyst, and Kate necklace in aquamarine, both in 18k white gold with diamond accents, from the MY STORY line.

The MY STORY line began when Cohen created a small, simple baguette ring in citrine, the birthstone of her daughter. Cohen, who adopted her daughter after years of trying to become pregnant, was inspired to create the ring to celebrate becoming a mother at last. Little did she know that ring would be the beginning of something much greater, as it caught the attention of her friends and jewelry clients alike, each taken by its modern design, craftsmanship, and the tale of how it came to be. Its surprising popularity led Cohen to create more pieces, evolving into an entire collection she named MY STORY.  MY STORY is available in fine jewelry stores around the country, and will launch at Barney’s New York’s 59th Street flagship and online in September. For more, visit or email


Oscar Heyman Gets "Made In NY" Certification

New York, NY--Oscar Heyman, the 115-year-old "jeweler's jeweler," has just received "Made In NY" certification, an initiative of the New York City Economic Development Corporation. The designation is given to high-quality companies, particularly in the fashion sector, whose entire operation is based in the city. Oscar Heyman, which joins other luxury brands Carelle and Gumuchian in obtaining the designation, has been in the same atelier since its founding in 1912. Read more here.


Stuller, Inc. Releases Largest Findings Catalog

Lafayette, LA—Stuller announces the release of its latest catalog, Findings and Metals 2018-2019. The 800-page tome is Stuller’s largest to date, and is full of both new products and the company’s best sellers, organized by colored tabs to make searching quick and easy.

“We offer jewelers the largest assortment of findings in the industry,” says Founder and CEO, Matt Stuller. “It’s our foundation, what we’ve built our reputation on, and we’re eager to continue to research and develop new and innovative solutions for our customers for years to come.”

New and improved features include:

“It has been two years since our last findings and metals catalog,” says Tammy Kidder, vice president of back of the store. “Since that release, we have been working hard to craft an even better resource for our jewelers.”

To learn more, visit

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