Articles and News
BRAND NEWS: PENNY PREVILLE FEATURED IN MILIEU; FOREVERMARK EXPANDS SALES FORCE, MORE February 27, 2013 (0 comments)
Forevermark Diamonds Expands Sales Force
Stamford, CT—Forevermark announces the expansion of its sales force to address growing demand and distribution plans as top priority for this year.
The sales team now consists of six regional sales managers, including the following three new hires: Kristyn Beausoleil, sales manager for the mid-Atlantic region, joins Forevermark from Platinum Guild International where she was manager of business development at the retailer level.
Natalie Humphrey, sales manager for the New England region, brings a strong marketing and sales background to Forevermark. She most recently worked with A. Link, a Forevermark manufacturing partner. She previously was marketing director at Daniel K, and additionally worked for Diamond Promotion Services.
Sam Panasiuk, sales manager for the Western region, has an extensive background in wholesale and retail sales of diamonds and jewelry. His most recent experience was with Lazare Kaplan International where he oversaw sales for its Western region. Panasiuk’s experience includes sales for high-end bridal company Furrer-Jacot, and he also co-founded of a successful wholesale diamond company.
“We are thrilled to add these three sales managers to the Forevermark team. We are confident that their skill sets will complement the existing team of Bruce Lake (South Central), Michael Rousso (Southeast) and Jeffrey Skaret (Midwest) to represent the best the industry has to offer,” said Kevin Lane, vice president of sales.
Penny Preville Featured in Milieu Magazine
New York, NY—Designer Penny Preville (top of page) was the subject of a feature article in Milieu magazine, a fashion and style publication focusing on the Long Island, NY region. The article, titled “Long Island’s Rock Stars, profiled five jewelry designers—Preville, Judith Ripka, Helen Ficalora , Susan Foster, and Glenn Bradford, who are either originally from or currently located on Long Island.
Penny Preville gets top billing on the over and first page of Milieu magazine's article profiling five designers from Long Island, NY.
Bridal Designer Peter Storm Announces Retailer-Focused Messaging Campaign
San Mateo, CA—Peter Storm announces his next generation of marketing gand social media brand development materials. The new materials all focus on the retailer’s name, regardless of media. The campaign covers billboards customized for the store, radio ads that feature the store’s name first and throughout, print ads designed for that business, social media focused on the designer’s target audience demographic, and an ad agency to maximize retailer media value.
Jewelers Build Repeat Sales with New Jewelry Receipt Holder
Ft. Lauderdale, FL—Porte Marketing Group offers a new customized receipt holder that includes a customer appreciation offer to bring customers back after a purchase or repair. Jewelers can have two different incentive panels, whether for a dollar-denominated gift card with minimum purchase or a customer appreciation offer such as free diamond evaluation, jewelry cleaning, redesign, and more. A gift offer also provides a trackable return so that a jeweler can analyze the strategy and marketing tool.
Holders are a 500 piece minimum order, printed on thick paper stock for 99 cents each. The right inside panel is die cut for store’s jewelry receipt and business card, and each piece is totally customized for the jeweler. For more information: email info@portemarketing.com or call James Porte (954) 817-3911.
