Articles and News
BRAND NEWS: KIM KARDASHIAN, BLAKE LIVELY IN PLATINUM, NEW RAHAMINOV PRODUCT, VERICHANNEL HITS 100K August 10, 2011 (0 comments)
Los Angeles, CA—Blake Lively and Kim Kardashian wore platinum jewelry by Lorraine Schwartz at the “2011 Teen Choice Awards,” held August 7 in Los Angeles. Meanwhile, country music star Lacy Green—in new partnership with Slane—will be decked out in the brand’s sterling silver jewelry at upcoming performances, according to this article in National Jeweler.
On Blake Lively, above left: platinum earrings with diamonds and turquoise triangle drops. She also wore platinum and diamond bracelets and rings. On Kim Kardashian, platinum bangles with black diamonds and jade, platinum ring with jade and her own platinum and diamond engagement ring.
Edgewater, NJ—Harout R announces his jewelry will be featured in some fall/winter Platinum Guild International advertising in leading consumer publications such as Martha Stewart Weddings, InStyle, Brides, and Cosompolitan. Harout R’s current advertising campaign includes Martha Stewart Weddings, Engagement 101, For the Bride, and Marie Claire magazines.
One of Harout R's current ads.
Los Angeles, CA--Rahaminov’s Key Collection, shown below, is inspired by the favorite pieces in a woman’s jewelry box; the essentials that she wears again and again. This collection of diamond jewelry, targeted to a younger generation, features classic simplicity that is both modern and affordable; the company suggests they’re ideal first pieces for young brides or newlyweds.
Rahaminov's Key Collection
Beijing, China—Seven-time NBA all-star Dwayne Wade (below) also an Olympic Gold Medalist and NBA finals MVP, went to the Forbidden City here on behalf of Hublot watches, to meet “The One Million RMB Basketball Charity Challenge.”
His challenge is to score a maximum number of baskets, each corresponding to a sum of money, on an increasing scale of difficulty and winnings. Funds collected by his shots will be donated to the non-profit One Foundation on behalf of Hublot and Wade’s World Foundation.
Wade launched the Wade’s World Foundation in 2005 to provide support to various educational, health, and family service programs that benefit underserved communities. Founded in 2006 by Beijing-born and international Hublot ambassador Jet Li, One Foundation’s mission is to promote a culture of broad-based participation in philanthropy and giving.
Dillon, CO—Verichannel.com announces its total diamond inventory hit the 100,000 mark only three months after its “Priced Diamonds” section of its database was launched.
Verichannel opened in January with fresh diamonds uploaded directly from the primary grading laboratories before those stones were even priced. In May, the company expanded its services allowing suppliers to upload full stocks of diamonds, including prices.
Jacques Voorhees, Verichannel CEO, says the company is excited to reach the milestone so quickly. “Our decision to expand to a full diamond database with prices is proving to be a wise strategy based on the rapid growth we are seeing. In
response to customer requests, we’re now offering diamonds two ways, both fresh and priced. Buyers seeking hard-to-find diamonds can locate such stones within minutes of when they’ve been graded, and before they’ve started appearing all over the Web. Buyers who prefer to wait until the stones have been priced and uploaded by the suppliers have that option as well.”
Verichannel’s trademarked LabDirect fresh-diamonds database features stones graded by GIA, AGS, HRD and IGI. Supplier listed, priced diamonds are uploaded directly by more than 65 dealers, including many DTC sightholders in Mumbai, Tel Aviv, Antwerp, and New York. Both diamond databases are fully searchable by all standard criteria, including by certificate.
Separately, London-based I. Hennig, a leading DTC diamond broker, recently acquired an equity interest in Verichannel. For information about the diamond database and other Verichannel search services, visit www.verichannel.com.
Summit, NJ—Totally Worth It announces a move to bigger facilities at 76 Division Avenue, Summit, NJ 07901-2309. Phone is (201) TWI-4710.