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JEWELERS FOR CHILDREN ANNOUNCES TURNKEY MARKETING INITIATIVE August 10, 2011 (0 comments)
New York, NY—March for a Cause, a new turnkey charitable marketing promotion to support Jewelers for Children (JFC) was announced recently by the charity.
Beginning in March 2012, March for a Cause is a charitable initiative for retailers, manufacturers, and designers to help drive traffic to stores and sell more product during a non-promotional month. The premise is simple: donating a portion of proceeds to help children, will encourage shopping during an otherwise slow period.
The new March For a Cause logo from JFC.
Participating jewelers will receive an inclusive marketing package to promote both their store and participating designers and manufacturers. The package will include print ads, public relations, radio scripts, Facebook updates, in-store signage, website banners, in-store event ideas, a webpage and QR codes.
“We began to banter this idea with the JFC marketing committee members approximately a year ago. After much discussion and presentation to our board, it was unanimously approved. It’s a win-win for everyone,” said David Rocha, executive director of JFC.
The March for a Cause promotion and logo were developed by Fruchtman Marketing, a full-service advertising agency based in Toledo, Ohio, specializing in marketing for the fine jewelry industry.
To learn how to increase your sales while supporting Jewelers for Children, please contact DavidRocha, david@jewelersforchildren.org or visit www.marchforacause.org.