Houston, TX--Zadok Jewelers has partenered with Trees for Houston to plant more trees. How? By planting one tree for each engagement ring sold, says houstoniamag.com. (Image: COURTESY OF PUBLIC CONTENT)
From the story:
YOU MEET SOMEONE. YOU FALL IN LOVE. YOU GET ENGAGED. YOU PLANT A TREE—well, Zadok Jewelers will plant it for you.
Partnering with Trees For Houston, which has planted more than half a million trees in Houston since the 1980s, the jewelry store will plant a tree sapling for every engagement ring brought from them. “When you take a diamond from the earth, you’re taking something from our planet,” partner Segev Zadok says. “We wanted to give back what we take from it.”
Zadok says his family, which has owned and operated the Uptown store for seven generations, wanted to help replace the trees Houston’s lost thanks to hurricanes over the years while adding to the city’s growing green spaces.
The store will preselect potential locations to plant the trees based on advice from Trees For Houston, but each couple will get the final decision of where their sapling (and their love) will plant its roots.