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CENTURION 2012 EDUCATION PROGRAM FEATURES SHANE O’NEILL ROUNDTABLE ON ADVANCED SOCIAL MEDIA December 28, 2011 (0 comments)
Merrick, New York– The Internet, especially the social media component, continues to impact the sales of prestige jewelers across North America.
“I don't think people realize the true power of their online presence,” says Shane O’Neill of Toledo, OH-based Fruchtman. “It's not just plug and play; it's a vast opportunity to create an audience and deliver a message like never before, yet most businesses lack a fundamental strategy to incorporate this digital medium into their current marketing efforts. My hope is to provide some of these tips, tricks and strategies so that jewelers can fully appreciate the immense opportunities that exist.”
Centurion president, Howard Hauben agrees. “Social media continues to dominate a retailer’s online strategy; we’re delighted to have Shane on board to help retailers move beyond a basic level with social media.”
The 2012 Show begins Centurion’s Decade II with a move to Scottsdale, Arizona. Show dates are January 28 (arrival day) through January 312012. For more information, please contact Howard Hauben at HH@CenturionJewelry.com, or (516) 377-5909. Visit Centurion online at www.centurionjewelry.com.