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Leslie McGwire: Color Trends for 2023 | November 28, 2022 (0 comments)
West Bloomfield, MI--Color affects us in profound ways. Our brains are designed to respond to color. Color sets the mood of a store’s expression. It also can allow you to make mental associations. This fact ties into the interior design environment of the overall jewelry store.
The top eight colors for 2023, according to the color masters at Benjamin Moore are:
- Raspberry Blush #2008-30
- Conch Shell #052
- Cinnamon # 2174-20
- Wenge AF-180
- Savannah Green #2150-30
- New Age #1444
- Starry Night Blue #2067-20
- North Sea Green #2053-30
There are many ways to add a splash of color to your store. Color pops are a great way to add interest and depth to the store decor. This could be a brightly colored feature wall, pops of color in cushions or other store accessories as well as using color in flooring. As seen in the pictures, these colors give the store a soft, cozy feeling, making them a comfortable and relaxing place to spend time in. For example, Chiccarines Diamonds & Jewelry used a pop of brown in their POS. See picture from Occasions Fine Jewelry, where they used orange, one of their logo colors, in the drink bar section.
[Chiccarines Diamonds & Jewlery POS, Photo Credit: Leslie McGwire]
Neutral colors have long been popular in residential and commercial spaces and will remain popular for 2023. Neutral color choices, especially flooring, allow you to easily change other design aspects in your store, such as accessories and wall color. Color sets the mood of brand expression, and more importantly, creates mental associations to the meaning of your store image. Picking the right color should never be underestimated. Color and your interior design look can increase jewelry sales in your store. Change your accent wall to one of the above colors to keep up with the 2023 trends.
[Occasions Fine Jewelry Logo Colors, Photo Credit: Leslie McGwire]
About the Author: Leslie McGwire™ has over 35 years in business development, interior design and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design in the retail and jewelry industries. Visit lesliemcgwire.com for more information.