Skip to main content Navigation

Articles and News

Consumers Say They Want Fair Trade, But Will They Pay For It? July 29, 2015 (0 comments)


Paso Robles, CA—It’s no secret that Millennial consumers want to know the products they buy are ethically sourced, socially responsible, and sustainable; all elements of “fair trade.” Jewelry is no exception—indeed, fair trade may even be more important for a luxury category like diamonds and fine jewelry.

But the key question remains: are they willing to pay more for it? MVI Marketing recently conducted research among Millennial consumers to find out. Click here to watch a video detailing what these highly desired “next-generation” customers want in their fine jewelry.

Share This:

Leave a Comment:

Human Check