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Desire Over Talent: Retiring Jacksonville Jeweler Has Some Choice Advice for Retailers May 25, 2022 (0 comments)

Jacksonville, FL--Frazier Jewelers is closing after 45 years in business.

[Image source: Corinna H./Foursquare]

The store is located in Jacksonville's Ortega area at 2925 Corinthian Ave. According to a local news report, closure signs hang from the store's windows and walls. The store will close for good on June 4.

It's been quite a journey for the 75-year-old store owner, Butch Frazier, who started in 1963 as a stock boy at a different jewelry store.

According to the report, Frazier worked for several outlets before opening his own in 1977. Decades later, he is proud of what he has achieved. 

“After all this time, I’m fairly well known,” Frazier told the outlet, adding that much of the work comes from desire rather than talent.

So how does one become a good jeweler? “There are schools for it, but that wasn’t practical for me,” Frazier said in the report. “A lot of it was my job… and then I did the watch work with a help of a friend who was a watchmaker for many years and kind of mentored me,” he said.

“A lot of it is self-taught. You just keep working with it and asking questions to your mentor,” he added, as per the report.

Frazier has mixed emotions as the closing date approaches. “It’s a bittersweet decision. I’m going to miss all the clients. But I’m looking forward to retirement,” he told the outlet.

Read more in the entire report.