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Discover Ocean Grove’s Hidden Treasure Jewelry Boutique for Fashionable Mermaids February 27, 2023 (0 comments)


Knoxville, TN--Ellie Mathias, a Long Branch resident and former jewelry designer for major brands like Bloomingdale's, Nordstrom, and David's Bridal, has found a new passion for vintage reproduction jewelry. Her Ocean Grove-based boutique, The Mermaid Haberdashery, specializes in jewelry and accessories that transport the wearer to a simpler and more elegant time.

[Image via The Mermaid Haberdashery]

According to a news report, Mathias sources vintage gemstones, beads, pearls, and century-old Czech glass to create unique pieces. Her 400-square-foot store is filled with Victorian-era trinkets, antique counter fixtures, and mercantile cases, creating a magical and historical ambiance that embodies the feel of the Ocean Grove village.

Mathias seeks to provide her customers with more than just 'stuff'; she wants them to experience a slower, more romantic period. Her jewelry designs range from statement necklaces to smaller rings and earrings, priced from $20 to $200. In addition to selling her designs to other boutiques and gift shops across the country,

The jeweler noted in the report that her shop had become a popular destination for brides-to-be seeking vintage-style accessories for their weddings, as well as for film and television wardrobe stylists.

"We've been fortunate to have some of our pieces appear on 'The Marvelous Mrs. Maisel,' 'The Gilded Age' and 'Bridgerton,' among others," she said, per the report. "It's exciting to see my jewelry come to life on screen."

Despite the challenges of running a small business, Mathias said she's thrilled to do what she loves and is happy to share her passion with others.

"I never would have thought that I'd wind up in New Jersey, let alone in Ocean Grove, but it's such a special, unique place and I feel like I'm supposed to be here," she stated in the report. "I want to keep creating and sharing what I do with others, so that they can feel the joy and connection that I feel when I make my jewelry."

Learn more in the original report.

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