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Vineland, N.J.--In a recent video shared on their Facebook page, Kevin Kleiner, owner and manager of Dondero Diamonds and Fine Jewelry, highlighted the growing trend of alternative materials for wedding bands.

[Video screengrab via Dondero Diamonds and Fine Jewelry/Facebook]

Kleiner highlighted the industry's shift from exclusively using precious metals like 14-karat white gold and 18-karat yellow gold to alternatives such as titanium, cobalt chrome, and tungsten carbide, marking a significant change in consumer preferences.

Kleiner leverages his experience in the jewelry industry to explain this trend. Since joining Dondero's in 1983 and becoming a part-owner, his expertise, particularly in diamonds and colored stones accredited by the Gemological Institute of America, has significantly contributed to the store's reputation in sales and merchandising.

In the video, Kleiner notes that each alternative metal has distinct characteristics, meeting different performance and style needs. These options are not only more diverse but also more affordable than traditional precious metals. The focus is on providing a variety of choices that cater to individual preferences.

See the video on Facebook.