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Doves Doron Paloma Features Miss Colombia in Las Vegas May 30, 2022 (0 comments)

Las Vegas, NV--According to a company release, Doves Doron Paloma will feature Miss Colombia (and Miss Universe contestant) Melissa Varon at its booth in Las Vegas, Luxury and JCK Salon 823.

Doves Doron Paloma's Vice President of Sales, Debbie Hakimian, told The Centurion about the company's celebrity guest:

The Centurion: How did Doves Doron Paloma choose Melissa Varon, Miss Colombia, as its model for the new video?

Debbie Hakimian: We did a nationwide search of modeling agencies in looking for the face of our new campaign. Melissa was not only beautiful and elegant, but also accomplished both as Miss Colombia and having participated in the Miss Universe pageant. We felt that she embodied what a Doves woman is. When it came to confidence, style, grace, and natural beauty, we couldn’t think of a better choice than Melissa.

TC: Please explain the concept of the new video and how retailers can use it to help sell the collections?

DH: The new video, part of the “Sky’s the Limit” campaign set to debut at Luxury & JCK, showcases the most popular Doves collections, including best-selling nautical and celestial medallions, as well as the color gemstones we are well-known for. We are offering both 30-second and 15-second videos to retailers, ready to use for Instagram, TV spots, and in-store. With more and more video content on social media, we want to equip our retail partners with the best possible tools to promote their DOVES product.

TC: What are the days and hours to meet Miss Colombia at your booth and will there be autographs and photos with her for attendees' social media?

DH: Melissa will be at the booth live from the opening day of the show, Wednesday June 8, through Sunday June 12, from 9:30AM-6:00PM. We are closed on Saturdays in observance of the Sabbath. She will be signing autographs and taking photos with our retail partners to post on their social media.

TC: How and why did Doves Doron Paloma decide to bring Melissa Veropn, Miss Colombia to its show booth at Luxury/JCK and have you done anything like this before?

DH: Las Vegas has always been the biggest stage for our newest digital and print campaigns. Like years past, bringing the model to the show is incredibly exciting for our retailers, as they get to literally see the face of the advertisements they will use when launching new DOVES product. It also gives our retail partners an opportunity to take pictures with the face of our new campaign to use on their own social media.

TC: What will be brand new in terms of product collections at JCK/Luxury for Doves Doron Paloma?

DH: Like our campaign says, the “Sky’s the Limit” in terms of new collections this year in Las Vegas. We’re debuting a large selection across several categories: medallions and charms, gorgeous color gemstones, and exquisite diamond fashion. When a retailer visits our booth in Vegas, they know they’re going to see hundreds of pieces they’ve never seen before – this is something we really pride ourselves on.

TC: Anything else to add?

DH: We’re excited to see our retailer partners, and new faces, at what we expect to be a record-breaking Luxury and JCK show. Many of whom we haven’t seen face to face in several years.  Limited appointments are still available by calling 888-66-DOVES or e-mailing info@dovesjewelry.com