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Dream Store: Learn Why and How Successful Williams Jewelers Built Theirs October 27, 2021 (0 comments)


Englewood, CO--Williams Jewelers began in 1947, so it is heading toward three quarters of a century in business. And the store has been highly successful. Why then did this family-owned jewelry retailer recently decide to build what most would agree is its "dream store," and how did the family and its store designer execute on the vision that has now become its spacious new home?

Get the Answers 11.11.21 at 2:00 PM EST

The Centurion will present the answers to the above question and many more in a free webinar on Thursday, November 11 at 2:00 PM Eastern Time. The webinar will feature owner Steve Williams, President and his daughter Shaina Williams, VP of Operations, along with their store designer, Leslie McGwire, President of Leslie McGwire & Associates Interior Design Company, West Bloomfield, Michigan, to inform you all about their exciting new store and how it came to be. Please register at the link below:

Speaker Bios:

Steve Williams, President, Williams Jewelers

Steve Williams is the President of Williams Jewelers and started learning the business from his parents when he was 13 years old. Steve’s passion is color gemstones, estate pieces and collectible watches. He is a visionary who took the store from a small strip mall location to a freestanding building and is now one of the top jewelry stores in Colorado.

Shaina Williams, Vice President, Operations, Williams Jewelers

Shaina Williams is 3rd generation of Williams Jewelers, and is currently the VP Operations. She attended GIA in Vicenza Italy and earned her Graduate Gemologist degree and barely came back home! Her passion is buying analysis, marketing and color gemstones. Shaina has assisted in the overall operations at the new location with the exceptional growth over the past 4 years.

Leslie McGwire, President, Leslie McGwire & Associates Interior Design Company

Leslie McGwire is President of Leslie McGwire & Associates Interior Design Company located in West Bloomfield, Michigan. Leslie McGwire ASID Allied has over 35 years in the business development, interior design, sales and services for jewelry stores, and retail based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has kept pace with the convergence of design skills and solid management experiences, while continuing to forge key alliances and partnerships. Wherever your business is located, we will handle all aspects of the design process from to “Concept to Completion.”

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