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Economic Slowdowns Can Be Golden Opportunities for eCommerce Brands | April 22, 2020 (0 comments)
Merrick, NY--Amidst a global pandemic and financial uncertainty, tensions are currently running high for nearly everybody. As the stock market continues to fluctuate wildly and news updates come in by the minute, many business owners are bracing themselves for the potential of hard economic times.
As the threat of falling sales approaches, marketing is often one of the first budget items to be downsized, whether or not that is the best step for the organization. This is evidenced by marketing behaviors exhibited after the 2008 recession, where U.S. ad spending dropped by a full 13 percent.
After all, if no one is buying, what is the point in marketing products? This mindset is a grim mistake. Click here to continue reading on JewelryEcomm.com.