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The Paradox Of Choice | Barry Schwartz | TED April 22, 2020 (0 comments)


Merrick, NY—How many choices are too many? Likely you’ve had customers that feel your inventory was too sparse or too abundant. This great TED video takes a smart look at freedom-of-choice, and if in actuality, more is better. It can be that if you—or your customer—have too many options, you (or they) may behave as if you had no options. Barry Schwartz walks you through the psychology behind this mindset. Click here to watch and see what happens when there are too many choices and what happens to your satisfaction level.

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