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Omaha, NE—Watch manufacturers can now track market share among retail consumers via sell-through. Image: a Panerai watch.

The Edge Retail Academy (ERA), has launched The Watch Market Share Report which shows manufacturers their Key Performance Indicators (KPIs) including market share and those of their competitors. Edge Retail Academy has over 1100 retail stores contributing sales and inventory data to its Edge and Vendor Pulse programs. The aggregated data of these doors exceeds $2 billion in annual sales.

“Watch makers, like manufacturers in all jewelry categories, are very interested in their sales, sell-through and market share statistics,” said Sherry Smith, director of business development, ERA. “Our Report is able to aggregate the data across hundreds of stores and present this actionable data in one report.”

The Watch Market Share Report is part of Vendor Pulse, a program for vendors to subscribe to aggregated data to better understand sell-through data and inventory levels. Some vendors participating in the Vendor Pulse program include DeBeers, NPD, Hearts of Fire, Memoire, Gabriel, Ashi, and Pandora, among others.

“Vendor Pulse has been a great way for us to see how we are performing at retail. This gives us the opportunity to engage our retail partners in ways that help our business and theirs, based on real-time data and a mutual desire to drive turn and inventory efficiency,” said Peter Smith, president of Mémoire, a Chow Tai Fook group brand.

Sample of a Watch Market Share Report data page.

More information about the Vendor Pulse program can be found at https://www.edgeretailacademy.com/vendor-pulse.