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Scottsdale, AZ—Following a jam-packed Saturday afternoon session on effective social media during the Centurion Scottsdale show, Show bloggers and presenters Severine Ferrari of Engagement 101 and Barbara Palumbo of Adornmentality.com—both experts in social media—were mobbed with jewelers asking more questions. In this exclusive video interview with The Centurion Newsletter, the women address the issues troubling jewelers the most: finding time to post, whether to hire a social media manager or DIY, what to post, and who’s doing it well. Click here or on the image below to watch. 

Above: Severine Ferrari, left, and Barbara Palumbo, right, answer key questions about managing your social media: whether to hire a specialist or DIY, and what the best content is to capture your audience. Click on the image to watch. Below, the homepages from consumer-focused Engagement 101 and trade-focused Adornmentality.