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Facebook Posts From Your Peers: Holiday Edition 2020Caroline Stanley | December 17, 2020 (0 comments)

Merrick, NY--Facebook continues to be a staple means of communications for many jewelers to their customers. According to Sprout Central, recent statistics from 2020 show the company's growth -- growth that likely includes your customers. Check out the article excerpt below for interesting Facebook info and keep scrolling to see what your fellow jewelers are highlighting on Facebook in recent days.

A few notable statistics from this article:

Users 65 years and older are the fastest-growing group on Facebook I Source: qz.com
In 2019, the most significant change in Facebook user demographics was among users born in 1945 or earlier, aka the “Silent” generation. This age group had grown on the platform from 26% in 2018 to nearly 40% in 2019. Interestingly, Millennials and Boomers only increased by a maximum of 2% and Gen Xers even reduced their Facebook use.

74% of high-income earners are Facebook users
Facebook use is prominent among high-earners, and even surpasses LinkedIn, which reaches just 49% of users making more than $75,000. YouTube is the only social media platform with more reach at 83% of high-income earners.

Highest traffic occurs mid-day Wednesday and Thursday
The days and times you post on social media can impact the engagement on your posts. Our report on the best times to post on every social media platform found that between 11 a.m. and 2 p.m. on Wednesday and Thursday are the best time to post on Facebook to reach the most people.

Of course, depending on your audience and industry, your highest engagement times might differ slightly. Testing when your audience is most engaged can help you create a social media content calendar that shares posts at the optimal times on each platform.

Users watch 85% of Facebook videos without sound
Facebook users still prefer to scroll in silence. Many Facebook videos begin playing without sound, making it extremely important to focus on imagery that catches the viewer’s attention. If there’s dialogue or narration in your videos, adding captions makes it more accessible and increase engagement.

This Facebook video from Mashable is a great example of how to seamlessly integrate captions into the video despite it not having any audible narration. They’ve adapted their video strategy to accommodate the desire of watching videos without sound.

Facebook users are 4x more likely to watch live streams than recorded videos
The time people spend watching Facebook Live has quadrupled in the past year. Marketers have noticed that Live videos perform better with Facebook’s algorithm and generate more engagement than pre-recorded videos.

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James Free Jewelers, Dayton, OH
https://www.facebook.com/JamesFreeJewelers