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Famed Celebrity Jeweler Martin Katz To Expand Into Other Lifestyle Categories March 29, 2021 (0 comments)
Beverly Hills, CA—Martin Katz (image) who was one of the first jewelers to have an active presence on the red carpet in Hollywood by dressing celebrities in his jewelry for awards shows, is expanding his brand beyond jewelry into other luxury lifestyle products.
Women’s Wear Daily reports Katz is looking to add fragrance, candles, eyewear, spirits, and home furnishings and accessories to his repertoire. His decision to expand follows a brush with death, as he was hospitalized with COVID-19 for 59 days last year.
“When you have a brush with death, it makes you rethink,” Katz revealed to WWD. “Part of that rethinking was it’s time to reinvent myself, to do things I have been putting off. If you are creative, it transcends borders.”
He will be working with Prominent Brand + Talent, who agrees with Katz’s desire to not dilute his jewelry brand with lower-priced pieces. Instead, the goal is to “spread the brand wider using the luxury lifestyle as a base.”
Ironically, the very thing that catapulted Katz to national fame—the red carpet—is not so enticing anymore, he told WWD. It’s become too much of a pay-to-play game to get jewelry onto celebrities, and he’s not interested. He told the paper he’s happy to let the big brands battle it out while he focuses on creating.