Articles and News

New York, NY—Join Grant Mobley (left) from the Diamond Producers Association for a special free webinar on Friday, February 15, to preview the next iteration of DPA’s Real is Rare campaign. The next phase of the campaign is inspired by the shift in women buying diamonds for themselves. Female self-purchase now represents 1/3 of all diamond sales. 

Related: Led By Americans and Women, Global Consumer Diamond Demand Hits New Record High

The fully integrated mix of DPA marketing assets include video, stills, and in-store collateral, and will run nationally across TV, digital, print, and out-of-home media. An expanded assortment of free, customizable in-store materials and in-store sales training is available to retailers to amplify the campaign and leverage the national marketing investment. 

The February 15 webinar will not only give you a sneak preview of the new campaign but also explain how you can take advantage of all the available marketing materials and assets to work for you. Click here to register:

https://attendee.gotowebinar.com/register/5740978314527148801

After registering, you will receive a confirmation email containing information about joining the webinar. Brought to you by the Centurion Jewelry Show.

The Diamond Producers Association is an international alliance of the world’s leading diamond mining companies who are united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. Together, DPA members represent the majority of world diamond production. The DPA mission is to protect and promote the integrity and reputation of diamonds, and of the diamond industry.