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Georgia Jeweler Wins “Small Business of the Year” Award February 22, 2021 (0 comments)
Cartersville, GA—It’s About Time Boutique was named Small Business of the Year by the Cartersville-Bartow County Chamber of Commerce.
Dan Kramer, owner and operator of the store, told The Daily Tribune News, “We have been a finalist the last two years and have not won, so to actually see our name being called was thrilling. We sat around a computer watching the virtual announcement and cheered.”
When Kramer opened the store in 2013, he wanted to recreate the kind of neighborhood jewelry store that is growing scarce, he told the paper. “A place where you could go and find a quality gift for any occasion, have great conversation and be embraced by the historic charm that is lost in so many austere retail settings. We hope that is the feeling people get when they enter It’s About Time Boutique.”
Like many jewelers, Kramer thought 2020 was going to be a disaster when the pandemic hit, but it ended up being his most successful year to date. Kramer expanded the store’s merchandise and implemented a stronger push for online sales, along with a local delivery service. It became a huge success, said the article.
From the paper:
“When the uncertainty hit in 2020, we knew we needed to stay our course,” Kramer said. “Cartersville is such a strong and supportive community and we were certain that if we put our best foot forward and continued to stock our store with a huge inventory of beautiful things then the people would come and support us.
“We worked diligently to [ramp] up our online, curbside and delivery options so that shopping experience was easy and available for all those [who] wanted it. Instead of holding back on product, we added new inventory and made sure that our store looked the best it ever had. We kept the faith and thankfully it paid off. Sales kept coming and despite the fear 2020 turned out to be our best year ever.”