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London, United Kingdom--Helzberg Diamonds has implemented Proximity's Retail Super-App across all its locations to improve customer service and personalize the shopping experience.

According to a news release, Proximity's platform, which connects customer data with advanced technology, offers tools for sales associates to deliver more tailored and efficient service. This helps Helzberg navigate the shift toward digital retail while maintaining its hallmark of personalized, in-store engagement.

Cathy McCabe, CEO and Co-Founder of Proximity expressed optimism about the collaboration, highlighting in the news release that their platform will deepen customer relationships and support Helzberg's business growth.

Brad Hampton, Helzberg Diamonds' CEO, stated in the release that the partnership is a strategic step in the company's ongoing digital transformation. It aims to enhance sales associates' engagement with customers through digital channels.

"We are thrilled by Proximity's support and collaboration in our evolution of becoming a more digitally integrated omnichannel retailer," Hampton added in the release.

Helzberg's adoption of Proximity's app is part of its broader strategy to strengthen its omnichannel presence, blending digital tools with traditional, personalized service.

Learn more in this news release.