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Holiday Marketing Campaign Ideas For Your Jewelry Business |  October 31, 2022 (0 comments)


New York, NY--With the holidays fast approaching, competition will be strong for every consumer dollar. To succeed in your jewelry business this season you’ll need to stand out with new strategies and better ideas. With everyone vying for the same holiday shoppers, competition in the jewelry business will be fierce.

It’s been estimated that holiday shopping is worth $807 billion in total with over $685 billion of this spent on purchasing gifts for loved ones. You’ll want to make sure that your jewelry store gets it fair share of business during this profitable time. Remember, the holiday season is the best time to reconnect with customers and make this year your best year ever!

Here are five holiday marketing campaign ideas to help grow your jewelry business.

1. Produce festive ads

The easiest and best way to ignite your marketing campaigns is to include customized content created especially for the season. Whether you’re running PPC (pay-per-click) ads or posting on social media, you should reference the holidays with your language and in images. You can include Christmas, Hanukkah and Kwanzaa. Or keep things neutral with a snowman, Santa, or seasonal theme. 

By using related imagery in your campaigns, you subliminally tell your audience that your ad is “fresh” and something new they should notice. When everyone else’s ads are generic, it’s an easy way for you to stand-out and get noticed!

2. Offer holiday jewelry combinations

Cross-selling is when you promote a related item when someone adds something to their cart or after they complete a purchase. Holiday combinations are perfect for jewelry. For example, when someone buys a necklace, suggest a pair of earrings which match. Or, when someone buys an engagement ring, sell them the matching wedding band and men’s band at the same time. Any related accessories or styles which are complementary to each other will work. You can pair your best-selling items together and offer a better deal. Be creative and name your holiday combinations using branded hashtags to attract more people and give your promotions some additional flair.

3. Retarget your customers

A recent survey found that up to 96% of customers leave a website without making a purchase. This means for every marketing dollar you spend; you gain only 4% of potential customers. By using email and remarketing campaigns as part of your follow-up strategy, you can improve your conversion rates. 

With remarketing, your web banners are seen by everyone who has visited your site. This reinforces your jewelry store’s brand as your name will appear everywhere online.

Oftentimes people have every intention to make the purchase but get distracted and are lured away. A simple reminder renews their interest and they end up completing the sale.

4. Run seasonal email marketing campaigns.

According to Shopify, email marketing accounts for up to 24% of sales during the holiday season. It’s no secret that consumers love a great deal. During the holiday season, email marketing is not only welcomed but expected. 

You’ll want to make sure that you capture your customer’s email when they visit your site and also during the checkout process. Once you have their email you can easily follow-up by creating an abandoned-cart campaign to remind your visitors that they left something in their cart. 

To succeed with your jewelry store’s email marketing you’ll want to segment your list into different buyers, adapt and test your subject lines, and optimize your emails for mobile devices. 

Seasonal emails are a fun way to customize your messaging and you can include special holiday offers.

5. Use your Google Business profile effectively

Google Business profiles are one of the most underutilized aspects of marketing. Before Black Friday and Cyber Monday, you’ll want to review your page and do a full audit. An audit should include your store description, photos, store hours, public reviews, etc. Everything should be examined carefully from the point of view of your customers. Look through their eyes and see your jewelry store as a new prospect would. Your Google Business profile is free and one of the best ways to promote your business.

In summary, the key to a successful holiday season is not just one factor – it’s many.  Both free and paid marketing are equally important. You should be using every tool available to grow your jewelry business. 

Even if you’re just starting to think of your holiday marketing campaigns, it’s never too late to begin.   An old Chinese proverb says that the best time to plant a tree was yesterday and the second best time to plant a tree is today.  Get started now and see how big your jewelry business grows!

About Smart Age Solutions:

Emmanuel Raheb is the Founder and CEO of Smart Age Solutions, a full-service award-winning digital marketing agency specializing in the fine jewelry industry. Smart Age’s mission is to grow independent jewelers and help them in their own backyard by running successful digital ad campaigns for clients and developing their web presence. Smart Age Solutions also advises, conducts webinars, and provides unpublished data from Google for its clients. Today, Smart Age Solutions has become synonymous with elevating standards by bringing innovation, strategy and is the agency of record for many of the industry’s leading retailers and enterprise brands. 

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