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How Does Rolex Feel about its Sponsorship of the US Open Tennis Championship? September 07, 2021 (0 comments)


New York, NY--How does Rolex feel about its sponsorship of the US Open Tennis Championship?

If the presence already on the brand's website of more than 20 player action shots, mainly in front of the well-known Rolex clock is any indication, they see it as quite important.

Rolex watches influence and affect many better jewelers today and the mega-brand's view of the world may be instructive in understanding its powerful and enduring brand success.

Tennis One of Five Sports

Based on the Brand's website, tennis is one of five sports it sees as of major importance in terms of brand affiliation and sponsorship. The other sports include the world of equestrianism, golf, motor sports and yachting. Below see eight of the more than 20 US Open tennis images already on the Rolex website as the tournament progresses through the quarter finals at Arthur Ashe Stadium in New York.  

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