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How To Leverage Social Media To Boost Holiday Sales October 06, 2022 (0 comments)


New York, NY--Every smart jeweler knows that the holiday season is the busiest time of year when most of their sales are made. Social media has become one of the most important parts of a well-rounded marketing strategy. Platforms such as Facebook, Instagram, Pinterest, and TikTok are critical to reaching new customers, especially the younger generation who spend the majority of their time online.

In a recent study by Hootsuite, 45% of global Internet users used social media to research products or services in 2020 and it’s only grown since then. Showcasing and promoting your jewelry store on social media is one of the best ways to grow your business.

Here are 5 tips on how you can best leverage social media to boost your holiday sales:

1. Optimize your jewelry website for mobile traffic arriving from social media.

Every jeweler’s website should be optimized for mobile. Last year, mobile sales grew to over 7 billion dollars during the period of Black Friday to Cyber Monday. When you consider that a large part of your traffic will be coming from social media (which is accessed primarily through mobile phones), it makes sense that your website should offer the same seamless experience.

Because of the pandemic and rise in mobile shopping, a recent study found that 67% of all ecommerce sales now come from mobile. Desktop websites are still important and there will always be a place for them, but your focus should be on where your new sales will come from.

To succeed with a mobile jewelry site you must make sure that it’s fast, frictionless, and full of features. Your mobile site should offer all the same selection and shopping conveniences of the desktop version, but in the palm of one’s hand.

2. Personalize the social shopping experience.

When people use social media they get a custom experience. Everything is tailored to their interests and what the algorithms think they’ll like. Content that resonates with someone gets clicked on more and is served more often. Sharing seasonal-only styles that are a perfect fit for the holidays is a great way to give your channel a more custom feel and to stand-out in users social media feeds.

When you design your Facebook or Instagram shop, you should consider what the audience on your social media is interested in. Who are they? What are their ages? What type of jewelry styles do they like? What are the typical price-points they spend money on? These are all good questions to consider.

Remember, the people who follow you online may be different than those who visit you in the store. Take note and make sure that everything you do is for who you’re trying to connect with on social media.

3. Share behind-the-scenes videos with your audience.

Social media gives you the unique opportunity to share the real you. People go on Facebook, Instagram, and TikTok because they’re looking for “real” content. They want to genuinely connect with others, meet new friends, and learn more about them. Jewelry businesses are no different. If someone is following your store, it’s because they’re interested and want to see what you have to offer.

One strategy to build a relationship with your audience is to share behind-the-scenes videos of new collections, hot styles, and what’s new at your jewelry store. Offer people who follow you information they can’t get from any other source. Everyone loves to share a good secret.

In your videos, you could post question and answers or demonstrate styling advice. Anything goes. Do something funny. Show the fun side of your jewelry store’s staff. Make it memorable and if your content is good enough it could even go viral!

4. Use giveaways and contests on social media.

Social media is the perfect place to promote a jewelry giveaway or contest. You already have an audience who’s following you and wants to hear from you. You could offer a free necklace, pair of earrings, or even an engagement ring. If you don’t have a specific product in mind, a drawing for a free gift card to your store is always a great prize.

The most savvy customers know that the holiday season from Black Friday to New Year’s is the biggest time of year for sales and special offers. The greatest deals always happen like clockwork again and again.

Build on this excitement with a contest on social media for fans or followers only. It’s not for everyone – just for the people who follow you. This makes them feel special and is another reason why someone should be part of your fan base. They’ll always be first to know when your next big giveaway occurs!

5. Share regular updates and reminders.

Social media is your number one tool to send real-time alerts and updates to your customers. With shipping delays and supply-chain issues, you must constantly reassure your audience that you have jewelry styles in stock and can deliver on-time.

No one likes to wait to receive a gift after Hanukkah or Christmas. They want it now so they can surprise their special someone on the big day. Part of the joy of giving is the holiday itself when everyone is around to share in the experience. Jewelry has always played a huge part in life’s most precious memories and you want to be there for your customers.

By always staying in touch with your audience, you send a message that they’re important to you. A curated selection of the perfect jewelry gifts for the holidays or a simple reminder of the last day to ship and receive an item is welcomed. It’s more important to develop a habit with your communications than to worry about everything being perfect.

For the holidays, customers really want to know that they can depend on you for all their jewelry needs. Social media gives you direct access to reach everyone in your audience whenever and how frequently you want. Use it. Leverage the power of Facebook, Instagram and TikTok to make this year your best holiday season ever.

Emmanuel Raheb is the Founder and CEO of Smart Age Solutions, a full-service award-winning digital marketing agency specializing in the fine jewelry industry. Smart Age’s mission is to grow independent jewelers and help them in their own backyard by running successful digital ad campaigns for clients and developing their web presence. Smart Age Solutions also advises, conducts webinars, and provides unpublished data from Google for its clients. Today, Smart Age Solutions has become synonymous with elevating standards by bringing innovation, strategy and is the agency of record for many of the industry’s leading retailers and enterprise brands.

To learn more, contact Smart Age Solutions at:

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