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How To Promote Your Jewelry Website After Launch |  January 06, 2023 (0 comments)


New York, NY--The period after you launch your website is the most critical time for success. Your website can succeed or fail based on what you do to start and how effectively you promote your jewelry business. While many jewelers are content to simply act fast and launch quickly, the most successful jewelers take their time and have a marketing plan firmly in place to coincide with their new launch.

As a jewelry retailer, your goal is to get your website in front of the right audience at the right time. The message you deliver should be relevant to whomever you’re trying to reach. You’ll want to test several versions of your marketing until you find the most engaging message that works for you. The more your potential customers see you, the more new sales you’ll make.

Here are 5 ways you can promote your jewelry website and ensure that you get noticed.

1. Send an email blast

The quickest and easiest way to get traffic into your new website is to send out an eblast to your customers making the announcement. Of course, this assumes that you have an email list already to send to. It’s surprising but many jewelers neglect this method. They don’t do any type of email marketing whatsoever! This is not only neglect, but a wasted opportunity. 

Email marketing is one of the most effective forms of marketing there is. For the most successful jewelers, email can account for upwards of 30% to 40% of their sales (with many customers even purchasing from outside the local area). Email is the best way to capture your website traffic and broaden your marketing effectiveness as far and wide as your audience becomes.

2. Use paid social media advertising

Advertising on social media such as Facebook, Instagram, Pinterest and TikTok is another great way to bring immediate traffic into your jewelry website. While organic traffic is important and certainly a part of digital marketing, you should never solely rely on the social media algorithms to attract new prospects.

Remember, with custom audiences on Facebook and Instagram, in your advertising you can target exactly who you want to visit your website including by gender, age, location, and more! You can get as specific as you like.  It’s up to you. 

Paid social media advertising is very cost-effective and can give you a much-needed boost in new traffic no matter what your budget. 

3. Optimize your site for SEO

A time-tested method for promoting a new website is search engine optimization, also known as SEO. With the right strategy, SEO can account for a huge amount of your traffic-base. A well-built website that’s been constructed effectively for the search engine crawlers can bring in fresh, organic traffic on a daily basis. And the best part is that once your SEO is running smoothly, this traffic is virtually free. It only takes time and effort to get going but if you start with a strong foundation your website can skyrocket.

4. Run a flash sale

Everyone loves a special deal. Flash sales are another great method to bring existing customers back and attract new prospects. Whether it’s a special style or a combination deal matching a pair of earrings with a necklace, offers like these get people excited. They’ll want to visit your jewelry website to check-out what’s new.  Remember, even if they don’t purchase your offer, they may buy something else. 

Using flash sales to generate buzz is always effective marketing and makes smart business sense.  When your website launches make it an event to remember!

5. Write a press release

Although digital media is important, you shouldn’t neglect traditional media. There’s still a place for local advertising such as magazines and newspapers. Even though print has slowed considerably over the past few years, these local outlets also have digital components such as their own social media and website presence. 

A press release can serve you in multiple ways, both online and offline. It’s a great way to get your message out and alert everyone locally that you have a new website. Press releases are extremely cost-effective and take a little time but are well worth it in the long run.

Start with these five tips then expand to additional methods. Website promotion should never be a one-time event.  To be successful, you need to continuously market your jewelry site. Before you launch, make the most of your new site and plan accordingly. The sky’s the limit when you have an effective marketing plan and invest in your jewelry business.

About Smart Age Solutions:

Emmanuel Raheb is the Founder and CEO of Smart Age Solutions, a full-service award-winning digital marketing agency specializing in the fine jewelry industry. Smart Age’s mission is to grow independent jewelers and help them in their own backyard by running successful digital ad campaigns for clients and developing their web presence. Smart Age Solutions also advises, conducts webinars, and provides unpublished data from Google for its clients. Today, Smart Age Solutions has become synonymous with elevating standards by bringing innovation, strategy and is the agency of record for many of the industry’s leading retailers and enterprise brands. 

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