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How To Sell To The Socially Conscious Consumer September 22, 2015 (0 comments)
Toledo, OH—Last week, the Diamond Empowerment Fund issued an open letter in response to a scathing exposé in TIME magazine about blood diamonds and the miserable conditions under which alluvial diggers labor.
Fruchtman Marketing has compiled a list of tips for addressing consumer concerns about the issue. Articles like these tend to have a trickle-down effect and it only takes one major story, launched nationally, for issues to be brought down to a local level, says the agency. And jewelers already facing a stagnant market may have to deal with this too, coming as it does on the eve of the fourth quarter that retailers bank on.
Be prepared, says Fruchtman. In a recent article in its Tuesday Tips & Tricks newsletter, the agency offers a series of tips for jewelers to address concerns of socially conscious consumers. In short: be prepared, educate yourself fully about the issue, do your due diligence in sourcing only from companies that are fully compliant with the Kimberley Process, and stand behind what you sell.
Click here to read the full article.
Top image: CMO.com