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Industry News: JA Offers Health Insurance For Members; DPA Releases Free Retailer Marketing Tools June 05, 2019 (0 comments)


DPA Releases New Complimentary Suite of Tools for Retailers

Las Vegas, NV—The Diamond Producers Association (DPA) launched an expanded offering of educational assets available to the jewelry trade during the just-concluded JCK Las Vegas show, adding to the already robust set of materials available on the DPA trade portal. 

The new asset package includes videos, photos, infographics, and in-store signage. A free social media asset library will be expanded regularly to help retailers feed their digital channels with fresh, insightful, and compelling content for consumers. The social media asset mix includes both static images as well as video to drive consumers to the recently released “Total Clarity” platform. 

Related: Jean-Marc Lieberherr Introduces The Results of Landmark Impact Study

DPA is also providing a new customizable byline highlighting key data from Total Clarity, that retailers can easily adapt for use in local markets. Additional materials include several new informational ‘one-sheets’ answering essential questions about the key differences between natural and laboratory-grown diamonds, including questions relating to product value and environmental claims. 

The DPA also debuted a new video, the Essential Diamond Truths, which shows fundamental facts about diamonds and what makes them real and rare. The video is available for retailers to use on their own channels.

“Deepening our support to the trade has been a key focus in 2019,” said Kristina Buckley Kayel, managing director of North America for the DPA. “We aim to create assets that are both visually compelling and informational, as well as turnkey, allowing for seamless integration by our retail partners. The Total Clarity assets will be especially valuable in helping retailers communicate the benefits of the diamond sector’s global reach, and its importance to the livelihoods of millions of people.” 

Total Clarity is the year-long advocacy platform anchored in new, independent data from Trucost ESG Analysis, part of S&P Global. The Trucost report, titled The Socioeconomic and Environmental Impact of Large-Scale Diamond Mining, is the world’s first comprehensive analysis of the contributions of DPA members, examining socioeconomic and environmental benefits and impacts. The report found that DPA members—which together account for 75% of global rough diamond production—generate more than US $16 billion in net socioeconomic and environmental benefits annually through their diamond mining operations. The report challenges many outdated myths and misconceptions about the large-scale diamond mining industry.

Related: DPA Shares Marketing Strategies With Centurion Jewelers; Addresses Lab-Grown Issue

The DPA also provided an update on “For Me, From Me,” its latest ad series in the Real is Rare, Real is a Diamond campaign. Launched earlier, it focuses on female self-purchase. Retailer assets, including print and digital creative, visual merchandising support and POS materials are available at To learn more about the program and how to enroll email

Three new Project ASSURE partners have been announced as well. They are: Gemometrics (GemPen), Massive Tech Lab (G-Certain and J-Certain), and SATTGEMS (ASDI). In addition, the DPA published the results from two non-ASSURE partners: Gemlogis (Leo) and SMARTPRO (Screen-I). 

Project ASSURE, a collaboration between DPA and Signet Jewelers, is an independent assurance program for diamond verification instruments. Through the ASSURE directory, trade participants can access objective and third party verified information on the relative performance of diamond verification instruments, and guidance on how to ensure that their business is protected from undisclosed laboratory grown diamonds. For more information and to access the complete directory, visit


JA Offers Health Care Benefit Program To Retail And Supplier Members 

New York, NY—Jewelers of America (JA), has partnered with MJM Global, a provider of reliable insurance for all types of commercial and personal risk to the jewelry industry, to offer access to health care optionsfor its Retail and Supplier member companies. Through this partnership, JA Members now have access to a simplified enrollment process and affordable health care plans for as few as two individuals. 

“We know accessing competitive health care rates and administrating health plans for small to mid-size jewelry businesses is a major challenge. We believe MJM Global has provided the right solution that will benefit employers, employees and their families,” says Jewelers of America President & CEO David J. Bonaparte. “This new member benefit could be a game changer for Jewelers of America Members, because health care management is becoming increasingly expensive and complex to navigate, and removes these obstacles.”, launched by MJM Global, offers services beyond health care plans. Jewelry businesses can see savings, experience simple enrollment, and understand their true cost of health care:

Jewelers of America will host an informational webinar on June 13, 2019. Click here to learn more.

MJM Global serves the insurance needs of more than 3,000 businesses, professionals and households throughout the United States and abroad and is a member of the Independent Insurance Agents of America (IIAA) and the National Association of Professional Insurance Agents (PIA). 

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