New York, NY—Hyper-personalization is one of the important “10 Trends for 2011” presented earlier this year by JWT Intelligence, a division of J. Walter Thompson advertising agency.
Jewelers already know that Millennial consumers, used to having everything from their cell phones to their sneakers individualized, expect no different for their engagement rings, especially on a luxury level.
But how to get that message out when hyper-customization also means consumers can tailor their digital media and its accompanying marketing to their own taste? The good news is that it can help marketers hyper-segment their user base. Read more here.