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Neenah, WI--Jewelers Mutual has released a new website and provided digital materials to be distributed throughout the jewelry industry designed to show a unified front against jewelry crime. The goal is to reduce crime in the jewelry industry which has been a widespread issue since covid.

The movement is called “Partner for Protection” and it consists of a new website where you can download visual graphics, including banners for websites, email visuals and social media visuals.

There is also a sign-up pledge for retailers that reads as follows:

By joining the movement to Partner for Protection you pledge to:

• Rethink your security strategy and make safety a top priority for your jewelry business
• Stay vigilant and follow safety and security best practices
• Be a leader in getting the message out to your staff, neighbors and jewelry community

For more information, visit the Partner for Protection website.