Articles and News
Jewelers Using Social Media to Hawk Engagement Rings; Sales Surge, Says TMZ September 21, 2020 (0 comments)
Los Angeles, CA--Celebrity and entertainment news website TMZ has reported on the pandemic trend of "love birds" starting to flock to the digital space and the resulting boom in online engagement ring sales (Image Credit: Instagram/theclearcut).
Says the TMZ article, titled, "JEWELERS IG, TIKTOK HAWKING ENGAGEMENT RINGS... Huge Pandemic Sales Boost!!!":
"Here's one more thing to add to your 'This Can't Be Happening 2020" f***-it list -- folks are sliding into DMs for some lovin' ... but not for booty calls, more so marry-me-buys.
"It's true ... with pretty much all of us being quarantined and hesitant and/or prohibited from going into shops these days, love birds are starting to flock to the digital space to find their engagement rings -- especially on IG and TikTok, which is proving to be oh so fruitful.
"Take The Clear Cut, for example -- a huge company that's shifted to social media to facilitate sales, and we gotta say ... they're kinda genius, 'cause the numbers are jumping'.
"TCC's co-founder, Kyle Simon, tells TMZ that they've seen a whopping 330% increase in revenue over the past few months, ever since they started posting their engagement ring selection on the 'Gram' and TikTok, which we're told they get hit up about directly now."