Los Angeles, CA—Laryssa Wirstiuk, founder and creative director of the digital jewelry marketing agency Joy Joya, announces the upcoming publication of her new book, Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand. The book, which will be released October 13, is available for pre-order here.
Designed specifically for jewelry entrepreneurs and a first-of-its-kind book for the industry, the 310-page comprehensive guide shows jewelry brands how to gain customer awareness, build a consistent and strong reputation, and grow at a sustainable pace. Drawing upon wisdom derived from years of research, observations about jewelry marketing trends, and work with her own jewelry clients, Wirstiuk has carefully assembled 18 chapters on important topics like setting a marketing foundation, utilizing data, choosing the right marketing mix, measuring results, managing growth, and more.
Wirstiuk wanted to create a go-to resource and to clarify many common misconceptions about marketing.
"I kept speaking to jewelry entrepreneurs who felt frustrated by lackluster marketing results. Unsure about how to assemble an individualized strategy, they spread themselves too thin across all marketing platforms and end up feeling overwhelmed and defeated," she says. Jewelry Marketing Joy serves as a resource for jewelry entrepreneurs who already have a digital presence or are trying to open a successful ecommerce store in the wake of the COVID-19 pandemic.
Some questions the book will answer:
- How marketing differs from PR or sales and what it can and can’t help achieve
- How to lay the foundation for an effective marketing strategy
- The most impactful marketing tactics for jewelry brands, and how to navigate each
- What is a brand, and how can you build a memorable and lasting one?
- How to optimize your digital presence, including your ecommerce store?
Author and marketing expert Laryssa Wirstiuk