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Green Bay, WI--You need to be outstanding communicators. You must be able to engage customers in meaningful conversations over and above clerk type language that you hear at national chain retailers. You must be able to listen intently to your needs, ask great questions and convey information in a clear and compelling manner.

Also, you should be skilled at reading customers’ non-verbal cues and adapting your communication style accordingly. For this in our training series, see the videos on Speak your Language and Key Questions. An environment where customers feel heard and understood builds trust and value. These are key to a great customer relationship. This is going to take practice and can only really be achieved through role playing with your team members and working with customers.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at jimmy@trainretail.com or call 920-492-1191.