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Lab Grown Diamond Association Revamps In Light Of Rapid Consumer Awareness And Industry Expansion November 08, 2021 (0 comments)

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Morrisville, NC—The International Grown Diamond Association (IGDA) announces the launch of IGDA 2.0, a complete revamp of the trade association originally formed in 2016 to serve and support the lab-grown diamond industry. IGDA’s mission continues to be to represent the lab-grown diamond industry, educate consumers, and promote the product. Image: IGDA executive director Dick Garard.

The IGDA 2.0 launch is led by the deployment of a new website, a broader based board of advisors, the development and distribution of consumer point of sale and promotional materials, sales associate training, and the evolution of a network of international chapters.

“IGDA 2.0 will provide focused services to support the growing number of global lab-grown diamond companies,” said Dick Garard, executive director of IGDA. “We have an aggressive strategic plan that begins with the involvement of the entire global lab-grown diamond industry, many longtime supporters and the welcome addition of newer, younger members.”

Anna-Mieke Anderson, CEO and founder of lab-grown company MiaDonna added, “Clearly consumer interest in the lab-grown diamond category is growing rapidly and globally. In response to the consumer demand, there has been a significant increase in the number of retailers stocking the product, as well as an expansion in the number of designers and manufacturers incorporating lab-drown diamonds into jewelry styles.”

Related: RJC To Develop Global Standard For Lab-Grown Stones

Figures from TheMVEye show a sharp increase in consumer awareness of lab-grown diamonds in the past five years.

The IGDA 2.0 launch will enhance the organization’s professionalism, diversify the membership, and expand global reach. New members are welcome and can learn more here.

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