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New York, NY--Fine jewelry brand, LAGOS, promoted Amanda Willinger to chief revenue officer, a newly formed position at the company. Willinger previously held the role of chief digital officer at LAGOS, and will lead all revenue-generating functions, including sales, business development and customer experience. 

Since joining LAGOS nearly ten years ago, Willinger has served as digital director and VP of Digital and Ecommerce, overseeing all aspects of digital marketing, web operations, customer service, public relations and social media. Her intellectual and strategic rigor helped propel the business forward, increasing revenue at LAGOS.com by 30 times since 2014, the company said.

Willinger will be responsible for driving the overall growth of the business, including omni-channel departments – ecommerce, wholesale, and retail. In partnership with senior leadership, LAGOS said. She will be instrumental in developing and executing revenue plans that align with the brand's objectives to drive sustainable business growth across all customer segments, both domestically and internationally. 

“It’s an exciting time of opportunity at LAGOS, and I’m focused on taking our business to the next level,” Willinger said. “I believe that data should inform decisions and strategy, and yet execution requires elegance and a long-term point of view. This, along with fostering a collaborative and high-performance culture, will be my focus in this new role.” 

Willinger started her career in the art world working for brands such as Christie’s, Sotheby’s and Phillips De Pury. Prior to joining LAGOS, Willinger held senior positions at IPPOLITA and David Yurman, where she successfully grew those digital businesses. 

“Amanda is an intuitive leader with the unique ability to master both emerging technologies and key relationships. Her discipline with regard to data-driven decision making, combined with strong team building and brand building skills will help to continue the momentum that we have built at LAGOS,” said CEO and Founder Steven Lagos. “I am confident that she will continue to lead our brand, our team and our partnerships to new heights.”