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Largest U.S. Rolex Boutique Opens At Long’s Jewelers May 12, 2021 (3 comments)


Boston, MA—Long’s Jewelers has opened its new Rolex boutique (image), the largest in the United States. At 3,500 square feet over two floors, the new space—nestled between a Chanel and Bvlgari store—tops even the 3,000-square-foot space at the Wynn Las Vegas. The boutique marks Long’s sixth location: the 140-year-old jeweler has five other full-line stores throughout New England, plus the new boutique.

WatchPro reports the Rolex boutique welcomed its first customers on May 4, after construction was delayed due to the COVID pandemic. 

From the article:

“The reaction to the store has been incredible. There isn’t another store in Boston like it,” says Craig Rottenberg, president of Long’s Jewelers. “The first block of Newbury Street has grown into the luxury destination of Boston and we are thrilled to now be open as one of the anchor stores,” he adds.

Jewelers have done robust business through the pandemic, with consumers shifting unspent travel and experience dollars to both diamonds and luxury watches, both strong categories.

Read more here.

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Comments (3):

Looking for a Rolex Yachtmaster Rhodium (40MM)

By Justin Hiebra on Jan 5th, 2023 at 12:58am

HI looking submariner date Oyster two tone gold Royal blue brand new

By Alfred Melkumyants on Mar 22nd, 2023 at 4:25am

I’m looking model case is oyster, 41 mm, oyster steel and white gold.
Reference 126334
if you got in stock please let me know or call me 610-220-0856
my name Lois

By Loi nguyen on Mar 18th, 2024 at 12:08am

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