Merrick, NY—The LGBT (lesbian, gay, bisexual, transgender) market is one that in the past has sometimes struggled to find appropriate jewelry to celebrate marriage. Since last year’s Supreme Court ruling allowing gay marriage nationwide, there has been a corresponding increase of articles and talks about how to appeal to LGBT customers and tap into this market. For example, there’s this one on connecting with the community. And there’s this one on marriage equality and your business. Literally thousands of others are just a Google search away.
The point? You and your store are likely missing business if your sales team is not properly ready to assist the LGBT customer who comes in to make a purchase.
Here’s one salesperson that had a very serious problem with his language and it almost cost him a sale (and more in the future). Meet Phillip Bosen of Bosen Associates and listen to what he has to say. Sound familiar?
Want to know how he saved that sale and the many others that followed? Join Bosen, who will be at the following shows in the coming months, with a strategy to help you connect with these customers and make more sales.
This is important information to help you better connect with a market you may not have experience with. Don’t lose sales – keep them and bring in new customers by joining Phillip and understanding what these customers need from you.