Articles and News
Product News From Michael Bonanza, Forevermark, Stuller, ALOR, More August 10, 2016 (0 comments)
Michael Bondanza Introduces Two New Collections
New York, NY—Designer Michael Bondanza has released two new jewelry collections, The Heights and Lockets. The Heights Collection is inspired by the Brooklyn Heights neighborhood of New York City, an area famous for its blend of an artsy, modern vibe combined with elegant, classic sophistication. The Lockets Collection (example at left) is a follow-up to Bondanza’s signature Story bracelets, offering another option to commemorate any milestone or celebration. Lockets can be customized with a monogram, pavé or a love note, and are available in platinum or yellow, white, or rose gold.
The Heights Collection has a three-dimensional feel and can be customized with pearls, diamonds, worn plain, and in three sizes: small, medium, or large. Available in platinum, or yellow, white, or rose gold.
ALOR Creates ‘Hope’ Bracelet For Breast Cancer Awareness Month.
La Jolla, CA—The ALOR Affirmation 'Hope' bracelet, launched in advance of Breast Cancer Awareness Month every October, features ALOR's multi-strand cable in a warm rose gold with a gold charm inscribed with the word 'Hope.'
The imported bracelet has four rose-plated steel cables, (1.6 mm, 18k) with 0.01 ctw of diamond and the ALOR Hope Charm with stainless steel. Retail is $150; a portion of the proceeds with be donated to the Breast Cancer Research Foundation (www.bcrf.org). The piece will be available online at www.alor.com this October.
Forevermark Announces Partnership With Devotion Diamonds
New York, NY—Devotion, a luxury diamond brand focused on attracting Millennial customers to independent jewelry stores, has partnered with Forevermark to introduce a new brand of exclusive bridal and fashion jewelry. The new brand will be called Devotion with Forevermark.
Devotion is a Vermont based brand that creates limited edition and serialized engagement rings. Every design features Devotion with Forevermark diamonds.
“We are proud to be partnering with Forevermark on such an ambitious program. Jewelers need to have an authentic luxury story to tell unlike any existing products within today’s market,” said Perry B. Sporn, president and CEO of Devotion Diamonds. “Devotion with Forevermark is positioned to change the conversation around diamonds for the millennial, presenting them with a true American Luxury brand focused on quality, responsible sourcing, and a fully branded piece from its melee to the metal and the center stone.”
Forevermark US president Charles Stanley added, “By collaborating with Devotion, we are offering our retail partners a top-tier product that caters to what consumers are looking for. Each piece of jewelry in the collection is unique and uses only Forevermark diamonds, which gives consumers the reassurance that their diamond is responsibly sourced from mines that uphold the highest business, social and environmental standards.”
Devotion with Forevermark is available exclusively to select authorized Forevermark retailers, as well as official Devotion stores and boutiques.
Stuller Releases New Packaging And Displays Catalog
Lafayette, LA—Stuller has released its latest catalog, Packaging, Displays, and Watchbands 2016-2017.
Catalog enhancements include:
- Visual merchandising “Pro Tips” from Stuller experts
- Product arranged from Luxury to Bulk to help find the right price point
- The inclusion of Stuller’s entire watchband selection, featuring a number of useful new selling solutions
- Convenient badges indicating items available for hot stamping and/or digital printing
Stuller also has relaunched Case By Case, its showcase customization service, allowing jewelers to customize unique displays by choosing from more than 122 fabric choices and more than 70 showcase elements, below:
“This catalog and Case By Case are powerful tools,” says Emily Graffagnino, Stuller senior manager of visual merchandising and packaging. “It’s a guide to help our customers build their brands through visual merchandising.” Learn more about Case by Case and other Stuller packaging and display solutions here.
Gumuchian Offers “Fierce” One-Of-A-Kind Panther Necklace
New York, NY—Gumuchian has created a one-of-a-kind necklace featuring a hand-carved 20-carat green tourmaline panther displayed on 240 carats of carnelian beads and surrounded by white and fancy yellow diamonds. Call (212) 588-7089 for details.
LovePendants Allow Retailers To Tap Millennial Demand for Personalized Jewelry
New York, NY—LovePendants, the engraved gemstone division of Color Story, announces a new partner affiliate program to allow retailers to give Millennial shoppers exactly what they want—literally.
Launched by Color Story’s Robert Leser, LovePendants’ website allows customers to uniquely personalize their jewelry by engraving topaz, amethyst, green quartz, or citrine with a symbol, letter or word that holds special significance. Gemstones are then set in the customer’s metal choice (vermeil, sterling silver or 14k gold) and turned into a necklace, bracelet or charm. The new affiliate program will allow retailers to offer their customers this same ability through their own website.
Using LovePendants’ proprietary technology, retailer affiliate partners can launch the LovePendants design portal within their own website, allowing in-store or online customers to design their own LovePendants jewelry while maintaining the retailer’s own distinct branding. LovePendants will then directly ship the finished product to the customer as the retailer shares the profit.
“Millennial shoppers are proving to be a group that want a sense of collaboration and customization in the things they buy,” says Leser. “Our new affiliate program offers retailers the ability to meet their demands by offering them a new way of selling to them on their terms. By letting Millennials personalize their LovePendants options, retailers show these customers they understand their needs.”
The affiliate program offers exclusivity within a local market on a first-come, first-serve basis. And for customers who discover LovePendants through a specific retailer but orders directly from the LovePendants website, that retailer will still earn profits if the order is placed within their zip code area.
For more information, call (212) 832-8013 or info@lovependants.com.