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West Bloomfield, MI--When remodeling or starting a new building construction, clients often ask me about the use a unique ceiling to impress the customers. My response is that drywall drop ceilings are more expensive than a basic 2” x 2” tile ceiling, but if the budget allows, you should use a drywall drop ceiling.

Gives More High-End Feel

Upon entering your store, the customers’ first impression is that the drywall drop ceiling gives the space a more high-end feel. When choosing a floor plan, the drywall drop ceiling must fit your store's size and shape in certain areas. As customers enter your store, they tend to gravitate towards those sections first.

Drywall drop ceilings are used for the most important parts of the store. Jewelers often put their most expensive merchandise under the drop-down ceilings. Many times I have designed the drop ceilings for just the diamond area to make it stand out from the rest of the store. See photo below from Lucido Fine Jewelry in Sterling Heights, MI, where I designed the diamond area below the drop ceiling with two-tone paint colors.

Because drywall drop ceilings can be painted in different colors,  your design can have endless options. My design advice would be to have the drop ceiling either the same color as the rest of the ceiling, or coordinate with the interior colors of the entire store. For example, I designed Belle Jewelers, Chambersburg, PA and in the picture below, you can see the two different paint colors that really make the ceiling design stand out.

Lastly, since a drywall drop ceiling can create a very upscale feel in the store, consider that it can also increases your jewelry sales. The famous retail social researcher, Paco Underhill, who wrote the book Why We Buy: The Science of Shopping, suggests that, “this type of ceiling presentation is often about impressing spaces and customers. The moderately high ceilings may create a sense of intimacy, while the lower ceiling (drywall drop ceilings) helps foster the sale.”

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won over 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information