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Let’s Talk Jewelry Store Design: Planning Your POS/Reception Desk for Increased Sales | March 03, 2021 (0 comments)
West Bloomfield, MI--When customers walk into your store, the Point of Sale (POS) should give them an immediate idea of your store's personality and brand.
My clients often ask me why it’s so important to have unique design elements in the POS (reception desk). My design advice is to replace or update your POS area, because it’s essential for increasing sales. The most important thing for your store is to project a sense and image of expertise and professionalism. Thus, the main purpose of the POS would be to evoke positive feelings of trustworthiness, efficiency and competency to your valued customers.
This column provides advice in making the POS a special and unique place in your store. While each POS area is unique in its own right, certain designs elements may or may not fit your store or business style. The POS offers inspirational ideas that will allow your customers to experience the reality of the store's possibilities. It will motivate and inspire them to buy. Even stores that use iPads to close the sale anywhere need a strong POS/Reception area to store those ipads as well as to showcase many important buying reinforcement, service and store branding messages.
Below you will find an interesting look at how to design with non-typical materials, shapes, and colors in an approach that’s different from what’s usually found in the common (POS) reception-areas. Depth of color in the walls and straight-lined or curved lines offer unique looks for that special area. The design elements of metal, stone, glass etc., will let clients know that your store takes details and image very seriously.
Cool & Modern POS Spaces
The modern POS space with positive aesthetic projects a strong sense of style and a bold overall look of clean lines of color, and simplicity of design. I designed both M. Robinson Fine Jewelers in Bee Cave, Texas and The Diamond Center in Janesville, Wisconsin, which both exemplify this style of POS design.
M. Robinson Fine Jewelers’ POS design (above) includes white tiles on the front of the desk, along with white tiles on the back wall, so the logo sign really stands out. The Diamond Center (below) has metal beaded walls in the background. The design of the POS includes metal and glass mosaics that are inserted on the front. This key modern image goes well with the rest of this large jewelry store.
Classic, with an Emphasis on Warmth
Classic POS spaces with a warm look included in the design are always timeless. Many jewelry stores offer natural, earthy tones in their store.
Design elements such as warm stones, earthy products, wood and warm metals incorporated into the POS are always something that makes customers feel comfortable. See picture (below) of the Belle Jeweler POS area in Chambersburg, Pennsylvania that I designed a few years ago. I put the light pendants on both sides of the logo wall and also added detailed and colorful glass mosaics to the design of the POS.
There is no question that colors can add excitement to any POS area where the backgrounds are simple, clean, and monotone. Strategic use of color gives this modern POS area a unique design, changing the mood of the space in the process. See the picture (below) of a colorful POS approach.
The POS area really needs to add a “WOW” factor to the design of your store. A lot of good things come out of the space: agreements, creative ideas, settlements and much more. By being proactive regarding your POS area, you can help elevate the emotions that lead to positive exchanges.
Whether it’s adding a chandelier, or details to your actual POS desk, or any number of other creative ideas, this kind of effort will give an updated and upscale look to one of the most important areas in your store, which of course helps increase sales.
About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information