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Let’s Talk Jewelry Store Design - Vinyl Wood Flooring vs. Real Wood for Retail |  March 30, 2022 (0 comments)


West Bloomfield, MI--In my design meetings, clients often ask me what is the best type of flooring to use in their store. Majority of clients want real wood but are unaware about the pros and cons. I always recommend designer vinyl over wood.

One reason is because it is extremely low maintenance. If water spills, it’s easy to clean up and moisture will not seep into the cement. The vinyl material is more resistant to scratches and it is easy to clean, making it ideal for retail stores.

Another reason why I love vinyl flooring is because there is a large variety of colors, patterns, and shapes to choose from. This allows my clients to have a more unique store with whatever vinyl flooring they choose.


Lastly, vinyl flooring masks noise better than real wood. This is an important aspect to keep in mind because in retail stores, noise should be kept at a minimum.

Occasions Fine Jewelry in Midland, Texas, Leslie McGwire

Wood flooring is beautiful; however, it takes a lot to maintain and is not very durable. For example, if it scratches, a flooring company would have to sand it down and refinish it to get it back to normal. With vinyl flooring, there will likely be minimal scratches that are not as noticeable. Vinyl flooring also gives you the ability to replace the single plank, where with real wood, you cannot replace one plank.

Crocker’s Fine Jewelry in Midland, Texas, Leslie McGwire

When deciding between real wood and vinyl flooring, it’s important to keep your budget in mind. Real wood flooring is typically more expensive and is more difficult to install. Vinyl flooring, depending on the quality, is less expensive and easier to install. Example in 2022: Vinyl flooring per square foot with installation is about $6. Wood flooring is about $8.50.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit for more information. 

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