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West Bloomfield, MI--

Customers will never forget the waiting areas in your jewelry store. Make sure the chairs or sofas are very comfortable. The seating area is a place where your customers can relax and feel at home. So, it’s only natural that the approach toward lounge areas in jewelry stores should follow the 2023 trends that are coming soon.

The trends for 2023 will be seating with comfort in mind, curved pieces, colorful and lots of patterns, and of course sustainability. Do customers want to sit and chat with strangers in the middle of a shopping excursion? Almost all clients like being treated special and this is how you build your relationships with your clients.

Today’s customer is an experience seeker. They crave interaction, stimulation, and comfort at the same time. They may want some entertainment while shopping; a bit of soft music accompanying that must-have purchase. But owners also know that customers sometimes want a breather; a quiet minute to “get away” from the buzz, maybe recharge her phone and simply ponder the shopping experience. If customers can also grab a cup of coffee or a drink, even better. Many stores are incorporating drink bars into their floor plans lately. These quiet, “non-shopping” moments are experiences, too, and smart jewelry owner would do well to incorporate them into their in-store offering. See picture of Occasions Fine Jewelry seating area in Texas below.

Jewelers must think of their stores as destinations, and meeting spots for jewelry/community events. They should set aside places for customers to casually interact with one another, learning and sharing and unwinding. The store owner needs to create longer in-store times and connection – between customers and between customers and the brand. See picture of The Diamond Center couch seating area with television and fireplace in Wisconsin.

A beautiful, curated space set aside for shoppers to chat or think (or just sit) is a very real part of the current of in-jewelry store experience. It represents the continued growth of a customer-centric marketplace and the need to provide relevant, lifestyle-driven shopper experiences. It is also an investment that will pay off in brand loyalty, repeat visits and a better bottom line.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design in the retail and the jewelry industries. Visit lesliemcgwire.com for more information