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CORRECTION: Luxury Veterans Team Up To Bring Curated High Jewelry Collection To Boutiques October 12, 2020 (0 comments)


Update: This article has been corrected to clarify the French Senate Award Poix received in 2008. Poix presented the Autore pearl classification guide on behalf of the Autore Group, which was awarded the prestigious French Senate Award. As a presenter, Philippe was also a recipient of a medal from the French Senate. 

Sydney, Australia—Philippe Poix and Craig Troy announced the creation of a new partnership, POIX & TROY, to bring exclusive and beautiful jewelry collections from around the world to jewelers in Australia and the South Pacific. Image: Craig Troy, left and Philippe Poix, right

French-born Poix has 30 years’ experience in the jewelry industry, most notably in the pearl sector with Autore. During Philippe’s time at the pearl industry he travelled to Paris France, where he presented the Autore pearl classification guide and was awarded the prestigious French Senate Award in 2008, for his presentation. His lifelong passion and knowledge of gemstones along with his global industry connections, forms the jewelry part of the partnership as his renowned ability for creating stories of the history and the creation process of Poix & Troy’s one-of-a-kind pieces allows our customers to connect deeply with each piece. 

Troy, meanwhile, has a successful finance and technology background, and will manage the business aspect of the partnership. With a passion for luxury and lifestyle, Troy has always been fascinated by developing brands and creating new business opportunities and has built a successful business consultancy working with major brands to deliver incredible results. 

Together, the partners are dedicated to building customer engagement and relationships. Their business vision is to create “passion, dreams and lifestyle,” bringing a curated selection of unique high jewelry to their customers. They will be representing some of the finest international brand collections, and have also developed some collections incorporating their own designs and with select European designers.

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