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Merchandising Checklist For The Upcoming Shows |  May 16, 2018 (0 comments)

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Omaha, NE--Creating the perfect product mix is an elusive goal--but certainly worth shooting for! 

The high energy of a tradeshow is not always conducive to strategic purchasing. Everyone's excited to see their friends and attend glamorous events, plus factors such as poor lighting, rushing around to appointments (and, of course, those late nights) can affect smart buying decisions. In addition, we always see more compelling product than we have dollars for, which is why before every show we recommend jewelers have a plan and stick to it.

Here's our checklist leading up to show time. Ideally, you already began planning about a month before, but even if you start now, you'll still be in a better position to avoid impulsive decisions that can negatively impact your bottom line. 

First:

Here are a few examples of possible strategies:

  1. Attract female self-purchasers with bold, fun fashion rings
  2. Expand your bridal clientele with new bridal product
  3. Increase margin with in-house branded collections

Next: 

2 weeks before the show:

1 week before the show:

At the show:

Post show:

The Edge Retail Academy provides customized strategies for retailers and vendors to increase profits, optimize growth, reduce debt, create profitable inventory solutions, build effective teams and enhance brand loyalty and profitability. The Academy is committed to helping jewelry businesses improve their bottom line while reducing uncertainty and stress. Edge Retail Academy software and the unique talent pool of their business advisors provide real world knowledge and advice for guaranteed results, all on a “no-contract” basis.  877-569-8657, ext. 1,  Becka@EdgeRetailAcademy.com  or  www.edgeretailacademy.com

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