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Dubai, UAE--Natural Diamond Council (NDC), a not-for-profit organization dedicated towards increasing transparency and upholding the integrity of the modern natural diamond industry, announced in a press release a collaboration with Malabar Gold & Diamonds, Jawhara Jewellery, and La Marquise Jewellery – three of the leading jewelers in the United Arab Emirates, to advocate the "Natural Diamond Dream."

[Image source: Natural Diamond Council]

Enhancing trust in the natural diamond industry, this collaboration, as per the press release, will emphasize the ethical and sustainable business practices that create a lasting, positive impact in the sector, strengthening consumer confidence in this ultimate jewel of nature.

Being industry experts, NDC will showcase the inherent and emotional value of natural diamonds, and also feature them as ideal investments that will last generations; whilst celebrating individuality, personal style, and moments of achievement. Seamlessly straddling tradition and modernity, the audiences of the collaborating jewelers resonate with the cultural amalgamation of the region, and natural diamonds reflect this perfect blend.

The strategic partnership between NDC with Malabar Gold & Diamonds, Jawhara Jewellery, and La Marquise Jewellery will familiarize consumers in The United Arab Emirates with the incredible world of everything natural diamonds, underlined by their preciousness, rarity, and uniqueness. As the first step, this partnership will create collaborative campaigns, and showcase a trusted, unbiased resource of information, including a dedicated e-learning platform that will equip sales professionals with the ability to become natural diamond ambassadors.

Read more in the press release.