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NRF: WHAT THE ELECTION AND THE HURRICANE WILL MEAN FOR RETAILERS November 07, 2012 (0 comments)

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New York, NY—In the wake of Tuesday’s reelection of President Barack Obama, what does the future hold for retailers? On Wednesday, this blog by the National Retail Federation spelled out some likely scenarios:

Read the full text here. Meanwhile, Bruce Freshley of Freshley Media/Ideal Marketing Group says by and large most jewelers have been successful in the past few years and are above 2006-2007 levels, though many have had to work harder. He says the things that have made them succesful--better training, better buying, more advertising, and gold and estate buying--will be key to continued success in the next four years. 

Separately, the NRF also reports that Hurricane Sandy has already dramatically altered shopping patterns in the Northeast, where consumers have shifted spending from optional items as is typical for Q4 holiday gift spending, to necessities. In some cases, NRF says, shopping patterns resemble back-to-school more than Christmas, as families need to replace computers, backpacks, and other items lost or damaged in the storm. Both brick-and-mortar and cyber sales in the region are down from the patterns established in the weeks immediately before the storm.

Overall, NRF is sticking to its prediction of a 4.1% increase in holiday sales for 2012. But NRF chief economist Jack Kleinhenz warned that in November especially, spending may shift toward home and furnishing at the expense of apparel and jewelry, which he says may decline or at best not see as robust growth as earlier expected in the Sandy-hit area.

Read the full text here.

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