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Surat, Gujarat--Palanpur-based Erum Jewellers, also known as "Erum the Jewellery Studio," has gained a reputation for fine jewelry designs since its establishment in April 2017 by founder and designer Mahammad Ali. With eight years of experience in the jewelry industry, Ali registered Erum Jeweller as a trademark in class 14 and with the Bureau of Indian Standards (BIS).

According to a report, Erum creates bespoke jewelry made from gold, silver, and platinum and often exports its products to countries like the US, the United Kingdom, and Canada. The jewelry studio specializes in unique designs inspired by hip-hop culture, initials, cartoon characters, diamond-studded pendants, Cuban chains, bracelets, and more. Erum also offers a wide range of diamond jewelry pieces, including earrings, necklaces, and charm pendants.

Erum's jewelers work closely with retailers and customers to create products that meet their specifications. The studio offers hip-hop iced-out pendants set with cubic zirconia, moissanite, or natural diamonds, and clients can choose from various plating options and engraving designs. Its jewelry comes in karat values ranging from 10 to 22, while its diamonds are GIA or IGI certified, and its sterling silver pieces are made to a 925 fineness standard.

Erum has collaborated with prestigious watchmakers such as Rolex, Rado, Cartier, and Patek Philippe. The company actively participates in the Indian Bullion and Jewelry Association (IBJA) and the Gems and Jewelry Export Promotion Council (GJEPC).

Learn more about the business in this report.